The market is monopolised.
Two or three companies carve up the world's SMS routes between them. The pricing reflects that. The roadmap reflects that. The way the platforms feel to use reflects that.
A village pharmacist sending appointment reminders ends up paying enterprise prices for a tool that should cost less than a coffee. That's not because SMS is expensive. It's because the market is.
The red tape is suffocating.
10DLC registration. A2P brand approvals. Sender ID whitelists. Country-by-country KYC. Documents the size of a tax return before you can text your own customer.
Most of it exists to keep spammers out. Fair. But the same net catches the freelance plumber who wants to remind a client about tomorrow's job. The dentist who sends one campaign a year. The cafe owner asking past customers for a review.
A solopreneur sending fifty reminders a week shouldn't need a compliance lawyer to do it.
Speed is oxygen for small businesses.
Solopreneurs and SMEs win by moving faster than anyone else. They don't have a marketing department. They don't have a procurement cycle. The whole point is to react this week, not next quarter.
When the tools around them slow them down, that edge dies. Repeat Raven exists to put it back in their hands.
We're not pro-spam. We're anti-friction.
Just so we're clear: we don't want spam either. Nobody does. A platform that helps strangers blast unwanted texts at people is poison, and we won't build it.
But there's a wide gulf between spamming strangers and talking to customers who asked to hear from you. With clear consent and a real opt-out, small businesses should be free to do the second thing without jumping through twelve hoops first.
That's the line we hold.
Open source first.
The platform you're using is built on open source. Our scheduler, queue, message router, and most of what runs underneath it — all open code, none of it ours alone.
Where we can, we ship our own components under an open licence too. You should be able to read the code that handles your messages. No black boxes, no "trust us."
Small team. No corporate overlord.
Repeat Raven isn't run by a big corporate. There's no VC counting heads, no quarterly pressure to extract more from each customer.
We're a small team that believes good tools should be fair. We don't need a billion users. We need a few thousand happy ones who get their messages out and get on with their day.
If any of that resonates,
you're probably the kind of person we built this for. Sign up, plug in your provider, send your first SMS today. $30 USD a month, or save 5% paying yearly. No card up front. Cancel any time.